mls communication - media relations consultantscrisis communication plan consultantscrisis communicationsmedia relationskeynote speakerabout mls communication founder richard feldman - public affairs consultantscontact mls communicatoin for media and political actionimage spacerimage color gradientlegal and privacy globe - global communications consultants inferred
crisis communication consultants advice for communication plan

RICOCHET: Confessions of a Gun Lobbyist
by Richard Feldman

It's no secret that the National Rifle Association is probably the most powerful lobbying group in America, noted for its no-nonsense tactics and fervent membership. Beyond that, virtually everything about the NRA's political agenda, its financial structure, and how it spends the vast amounts of money it collects from contributors has been kept a tightly guarded secret, not only from the public but from NRA members as well - until now.

In Ricochet a one-time NRA lobbyist and avid Second Amendment defender unmasks the inner workings, influence, and goals of this highly secretive political behemoth. From internecine warfare, media manipulation, and executive bankrolling to gun control bills and school massacres, Richard Feldman, former NRA regional political director and lobbyist for the firearm industry, exposes the NRA as a cynical, mercenary political cult obsessed with wielding power while exploiting members' fear in order to maximize contributions.

Looking back over his long association with the NRA, Feldman reveals the inside stories behind the organization's responses to the Bernie Goetz subway shootings, the Assault Weapons Ban, gun-control legislation, the Oklahoma City Bombing, the Long Island Railroad shootings, and Feldman's own voluntary gun-lock agreement. He explains how the NRA's inflexible positions have placed the nation's most prominent representative of law-abiding gun owners in increasing opposition to law enforcement, gun makers, and moderate Republicans. The upshot is that the NRA is not an effective advocate for its members' interests. Obsessed with fundraising, scare-mongering, and wielding political power, NRA leadership undermines commonsense solutions that would protect gun owners' rights while reducing accidental shootings and gun violence.

Ricochet is not for gun control advocates: It is a wake-up call for gun owners who cherish their Second Amendment rights. The message is that the NRA has betrayed your trust, misused your hard-earned donations, and strengthened the hand of those who would take your guns away. Read this hard-hitting exposé to discover how this has happened and what you can do about it.

RICHARD FELDMAN was a regional political director for the National Rifle Association during its rise to power in the 1980s. In the 1990s he was chief lobbyist and spokesman for the firearm industry's national trade association. The founder of MLS Communications, a public relations and political consulting business, Mr. Feldman is also an attorney specializing in public affairs.


"Ricochet tells the truth. With each page I can hear the echo of footsteps down the Rayburn Building's marbled halls as Feldman tells the intimate story few know and even fewer survive" -- Hon. Jack Brooks, former Chairman U.S. House Judiciary Committee

"Ricochet casts an eye-opening spotlight on the shadowy world of behind-the-scenes gun politics. Is it accurate? Absolutely! I was there." -- John Aquilino, former Director NRA Public Education

"Ricochet is right on target. Feldman's behind-the-scenes memoir vividly describes America's firearms debate and struggle to win in extraordinary detail. I thoroughly enjoyed it." -- John W. Magaw, former Director of the Bureau of Alcohol, Tobacco, and Firearms

MEDIA INQUIRES Contact: Sarah Gorback
Publicist,
Wiley
989 Market Street, Fifth Floor
San Francisco, CA 94103
Tel: (415) 782-3213
Fax: (415) 433-4151
Email: sgorback@wiley.com

Legal Privacy