It's no secret that the National Rifle Association is probably the most powerful lobbying group in America, noted
for its no-nonsense tactics and fervent membership. Beyond that, virtually everything about the NRA's political
agenda, its financial structure, and how it spends the vast amounts of money it collects from contributors has
been kept a tightly guarded secret, not only from the public but from NRA members as well - until now.
In Ricochet a one-time NRA lobbyist and avid Second Amendment defender unmasks the inner workings, influence,
and goals of this highly secretive political behemoth. From internecine warfare, media manipulation, and
executive bankrolling to gun control bills and school massacres, Richard Feldman, former NRA regional political
director and lobbyist for the firearm industry, exposes the NRA as a cynical, mercenary political cult obsessed
with wielding power while exploiting members' fear in order to maximize contributions.
Looking back over his long association with the NRA, Feldman reveals the inside stories behind the organization's
responses to the Bernie Goetz subway shootings, the Assault Weapons Ban, gun-control legislation, the Oklahoma City
Bombing, the Long Island Railroad shootings, and Feldman's own voluntary gun-lock agreement. He explains how the
NRA's inflexible positions have placed the nation's most prominent representative of law-abiding gun owners in
increasing opposition to law enforcement, gun makers, and moderate Republicans. The upshot is that the NRA is not
an effective advocate for its members' interests. Obsessed with fundraising, scare-mongering, and wielding political
power, NRA leadership undermines commonsense solutions that would protect gun owners' rights while reducing
accidental shootings and gun violence.
Ricochet is not for gun control advocates: It is a wake-up call for gun owners who cherish their Second
Amendment rights. The message is that the NRA has betrayed your trust, misused your hard-earned donations, and
strengthened the hand of those who would take your guns away. Read this hard-hitting exposé to discover how this
has happened and what you can do about it.
RICHARD FELDMAN was a regional political director for the National Rifle Association during its rise
to power in the 1980s. In the 1990s he was chief lobbyist and spokesman for the firearm industry's national trade
association. The founder of MLS Communications, a public relations and political consulting business, Mr. Feldman is also an
attorney specializing in public affairs.
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